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READER PROFILE

IMMIGRATED FROM MAINLAND CHINA
85%
OBTAIN INFORMATION FROM NEWSPAPER
70%
AGE 25-54
71%
HIGHER EDUCATION DEGREE
77%
SENIOR MANAGERS PROFESSIONAL BUSINESS OWNERS
50%
Source: Proprietary survey of 2052 readers of the Chinese print edition of the Epoch Times. 
Conducted Sept-Oct 2016.

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MEDIA KIT INFORMATION

WHY THE EPOCH TIMES
CHINESE NEWSPAPER?

LEVERAGING INTEGRITY

Epoch Times’ reputation for insightful and truthful reporting has cultivated a loyal, worldwide readership. When there is a major event developing, people trust and read Epoch Times for its in-depth and unbiased reporting.

FAST & CONTINUOUS GROWTH

While other media are shrinking during times of economic uncertainty, Epoch Times keeps growing in circulation and investing in its staff. This continuous growth translates into high visibility and impact for advertisers.

WHY THE CHINESE-CALGARY MARKET?

MORE PEOPLE

We estimate there are now over 1.8 million ethnic Chinese living in Canada in 2019. (Census, 2016 – 1.2 million) Chinese is the most spoken language in Canada after English. (Census, 2016)

MORE OPPORTUNITY

Cashed-up Chinese consumers are actively on the lookout for goods and services related to luxury, health, education, property, cars, travel, family and household goods.

China is the No.1 source of foreign investment in the Canadian real estate market. (CLSA, 2016)

Chinese consumers have become the world’s No. 1 buyer of luxury goods. (Bain & Co., 2012)

MORE SPENDING POWER

Chinese tend to have good monetary saving habits and are less likely to be affected during economic downturns.

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